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At last…a TV advert that actually has a message you can understand!

On my mindPosted by David R Tue, June 26, 2018 09:11:56

At last…a TV advert that actually has a message you can understand!

I don’t know about you, but a lot of TV advertising passes me by these days. Not just because, more than often, I’m watching a programme that has been recorded and just skip through the ads, but also because many of them just seem to have been produced with the aim of winning an award rather than to drive home important messages or even, who would have thought – sell something.

Like me, you may be getting tired of having to guess what the advert is all about until it is revealed right at the end.

And so, it was very refreshing to see an advert pop up that has a very simple but effective message.

The Nationwide advert about ‘Mortgage Number One’ tells a great story – the first mortgage being sold and who it helped buy a house at 29 Morrison Street. It was in 1884 and it was arranged for Elizabeth and Alfred Idle, who had nine children and who paid ‘6 bob a week’.

It tells us that Nationwide has been around a very long time and that the business has provided a lot of mortgages (73,543 last year).

A simple but interesting message, produced very well too.

I’ve talked about promoting your history before, but here’s another question..

What was the first product your business sold and who was it sold to?

If you can remember, or find out, you may well have a little snippet that you can use to give your own potential customers a warm and fuzzy feeling.

It’s also a little bit of history that all your staff should know too. On many occasions people join an established company and they never get to know or understand how the business started. Everyone in a business should have an idea of where it came from and why it started – it’s important.

Whether you are producing a multi-million advert for TV or promoting in a small local area, getting the message right with clarity can be easy, as long as you aren’t just looking to win an award!


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